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You read about forecasting demand for a product in Chapter 3. Now, based on the Unit 2 Looking Ahead ASG scenario regarding auto-warming gloves, do some research on this product using the Internet to determine what the market might be. You can search by product and then choose a location on the tab at the top of the page in statista.com.
Determine the total market demand for the gloves per the scenario.
What areas of the U.S., Canada, and Europe would you target first for your initial marketing efforts to promote sales of these gloves? Explain.
Resources:
Michigan State University (1994-2019). Globaledge: Global insights. Retrieved from https://globaledge.msu.edu/
Statista (2019). Retrieved from https://www.statista.com/
Purdue University Global
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