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You have been assigned to perform a business analysis for one products listed below. You will have to research the company you choose. You will need to have a minimum of four reference sources. Only one of the sources can be provided by the company you are researching.
Geely Automobile
Papers should be a size 12 font, with 1” margins on all four edges. Provide a heading for each of the questions. Only the response under the heading will be considered as an answer to the question. All tables, graphs and figures must be clearly labeled. Use APA writing style.
(20 points) Quality of writing: free of spelling and punctuation errors, does the paper have a smooth consistent flow, are proper headings provided, proper labeling use of correct terminology and in a professional style. The paper should not be written in the first person.] This is not essay you should respond with facts, be clear and to the point. You need to respond to the five questions below. Clearly label the question you are answering. Only the material under the heading will be evaluated as your answer.
1. Describe the target market. (20 points)
2. Perform a SWOT analysis. (20 points)
3. Describe the value chain (20 points)
4. Develop a strategic map (20 points)
5. What recommendations would you make to top management of the company for the product you selected? Your recommendations must be supported by the information presented in your answers to the previous questions. (20 points)
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