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Use your text and other sources to respond to the following.Identify and discuss at least five reasons why potential customers do not purchase a firm’s goods or services. For each reason, discuss ways that the firm can overcome the resistance of noncustomers.Apple is consistently rated as one of the world’s most innovative companies. What evidence to this effect do you see on the website? How has Apple translated innovation into a major strength?Most of Apple’s products carry a premium price relative to those of the competition. Does Apple’s strengths in innovation overcome its weakness in price competitiveness? Explain



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