Use your text and other sources to respond to the following.Identify and discuss at least five reasons why potential customers do not purchase a firm’s goods or services. For each reason, discuss ways that the firm can overcome the resistance of noncustomers.Apple http://www.apple.comApple is consistently rated as one of the world’s most innovative companies. What evidence to this effect do you see on the website? How has Apple translated innovation into a major strength?Most of Apple’s products carry a premium price relative to those of the competition. Does Apple’s strengths in innovation overcome its weakness in price competitiveness? Explain
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