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Assessment 2 Information
Subject Code: BUS101
Subject Name: Business Communication
Assessment Title: Case Study – Report
Weighting: 40%
Total Marks: 40
Due Date: Week 8 – Monday 3.55pm (AEDT)
Assessment Description
Length: 1000 words
Case Study: Read the following article about communication during the Brisbane floods in 2011:
January 2011 Flood Crisis – Brisbane Council
During early January 2011, significant flooding occurred throughout Queensland resulting in three
quarters of the state being declared a disaster zone. On 11 January 2011, modelling by Brisbane
City Council and Bureau of Meteorology indicated more than 40,000 homes and businesses across
Brisbane would be affected by flooding. Council needed to urgently communicate with Brisbane
residents and businesses in the impact area, as well as the broader community. The rapidly
changing situation, failure of some communication channels, power outages, isolation of some
communities, and the reliance on new technology impacted the way Council communicated with
external and internal stakeholders. Council’s Marketing and Communication branch (M&C) devised
and implemented a campaign to communicate vital flood information to the people of Brisbane.
Reference: Public Relations Institute of Australia 2018, January 2011 Flood Crisis – Brisbane
Council, viewed 6 June 2018. .
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in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of…


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