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The VRIO model is a framework to strategically analyze a resource of an organization to determine its worth. This
assignment is to be a complement to the Employer SWOT paper due later in this course. Identify a specific resource
of your employer and analyze it using the VRIO model.
The VRIO model consists of a series of questions to determine the strategic value of a resource. The following
briefly outlines the VRIO model.
 V (value): Does a resource enable a firm to exploit an opportunity or neutralize a threat?
 R (rarity): Is a resource currently controlled by only a small number of competing firms?
 I (imitability): Do firms face a cost disadvantage in obtaining or developing?
 O (organization): Do the firm’s policies support the exploitation of the resource? (culture, structure,
compensation, controls)
EMPLOYER: HENDRICK AUTOMOTIVE GROUP 
MIN 400 WORDS 

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