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The steps of this exercise: 1)For this exercise, you are to analyze the TED Talk “How Reliable is Your Memory?” by Elizabeth Loftus. Remember that an analysis of a text is not a summary of it. It is your interpretation. Offer your insights about this story. (see below for information on analysis and summary) 2)It is a good idea to read the transcript as you listen to the TED Talk while annotating – be sure to be an active Summary and Analysis (from Rules for Writers 9th edition) Summary Writing a summary does not require you to judge the author’s or speaker’s ideas; it requires you to understand the author’s ideas. In summarizing, you condense information, put the author’s ideas in your own words, and test your understanding of what a text says. Guidelines for Writing a Summary: In the first sentence, mention the title of the text, the name of the author, and the author’s thesis. Maintain a neutral tone; be objective. As you present the author’s ideas, use the third-person point of view and the present tense (i.e., Fraser argues…) Keep your focus on the text. Don’t state the author’s ideas as if they were your own. Put all or most of your summary in your own words; if you borrow a phrase or a sentence from the text, put it in quotation marks and provide the page number in parenthesis (if page numbers are available. They’re not for TED Talks, of course). Limit yourself to presenting the text’s key points. Analysis Whereas a summary answers the question of what a text says, an analysis looks at how a text conveys its main idea. Begin with an analytical question — one that speaks to a genuine problem in the text and yields an answer that is not obvious. A good analytical question leads you to a thesis and establishes the reason others need to read your essay. Things to consider when working on an analysis: *If you find the text or speech powerful or well written/spoken, commit yourself to figuring out why and how the text works. *What introductory techniques, for instance, does the writer or speaker use to hook the audience? How do they keep the audience engaged? As an audience member, identify the specific techniques you appreciate so that they may become part of your repertoire as a writer. Observe how writers and speakers use specific techniques you want to learn. For instance, if you’re interested in learning how writers vary their sentence structure or use persuasive strategies (like ethos, pathos, or logos), pay attention to these techniques when you read or watch. Finally, I want to note that summary and analysis need each other in essays. When you referenced a source, you’ll need to provide context (summary), and then analysis and a plan for connecting it to your own argument.

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