Grazian, D. (2017). Mix it Up: Popular Culture, Mass Media, and Society, 2nd edition. New York: W.W. Norton.
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On page 109, Grazian states, “But despite these attempts at unearthing musical preferences through computational science, the fact remains that listeners cannot ‘prefer’ new music that they have never heard.” Do you agree with Grazian, or do you think that test marketing represents an accurate reflection of what audiences crave? Defend your position.