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  Read the Amazon Video Case 12 in chapter 12 of the text and watch the corresponding Amazon video (use the URL  in attachment to navigate to the video).
• Describe how Amazon’s online marketing strategy is impacting conventional retail stores. What specific advantages do Amazon and other online firms have over brick and mortar department stores? What advantages do local retail stores have over online shopping?
• How are brick and mortar retail stores responding to the online shopping competitors? Provide an example.
• Can an “even playing field” be achieved for both the local department store and an online merchant offering the same products? Explain and support your answer.
• How is Amazon looking beyond retail shopping to providing managed logistics services to other firms?
“Plans fail for the lack of counsel, but with many advisers they succeed” (Prov. 15:22 NIV). Explain what this means to a follower of Christ in their business practices. 

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