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Read chapter 10 of your textbook. Read Mini-Case #22 entitled, “
Does GM’s Future Lie in China? Consider the implications of Exhibit
10.6 on this case and apply what you have read to the following
questions. Respond to Discussion Questions 2, 3 and 4 at the end of
the case.
2. How important are non-U.S. sales toGM? What implications does
this have for GM’s global and business strategy? Think about the
integration response framework to inform global strategy and
different strategic positions to inform business strategy.
3. In 2014, GM held almost 15 percent market share in China,
while Ford held only 3 percent. Why was GM so successful in China,
while some of its rivals, including Ford, struggle to gain a
stronger position in the world’s largest automobile market?
4. What are the challenges GM is currently facing in the Chinese
automobile market? how should GM’s CEO address them?


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