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Prepare a 5-7 page APA format report on the following:
Providing a historical account of yahoo’s competitive advantage loss within the context of the external and internal analysis you completed over the prior two weeks. What happened to cause the firm’s competitive advantage to be lost? Be specific. What happened to the firm as a result of having lost this competitive advantage? Where are they now?
Providing an analysis of what the company could have done (or should do) to revitalize their competitive position. Consider several possible alternatives and evaluate the pros/cons of each. Justify your recommendation, and explain why your recommendations could result/could have resulted in a new, sustainable competitive advantage for the firm.

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