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Pick an organization to review and research. This organization will be used throughout the second half of the course to construct a Conscious Capitalism audit. The organization must be a unique organization in that it has not been discussed in either of the course books. Part 1: Complete the questions on the following pages of the Field Guide: 37, 47-48,51,53-54, 75, 82-83 (See below for descriptions)*
Part 2: Answer the following questions
What is the purpose of the organization (in your own words based on your findings)? How well defined is the purpose of the organization?
Why is purpose so important?
Part 3: Complete the letter or video (your choice) on page 74.
*Page 37: Assessment of Purpose for a Conscious Business (end of Chapter 2)
Page 47-48: Revisit Your Past (Chapter 4)
Page 51: Don’t Think Different – Think Difference (Chapter 4)
Page 53-54: Figure 4-2 and the 4 questions that follow it Page 75: Purpose inspired nomenclature (chapter 6)
Page 82-83: Determine Where You are and Aren’t Fulfilling Your Purpose (Chapter 6)


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