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Assignment 3 Part 1: Operation, Technology, and Management
Plan
Due Week 8 and worth 70 points
Use the “NAB Company Portfolio”.
Write a three to six (3-6) page paper in which you provide the
following information below.
Operations Plan (1 – 2 pages)
Note: Remember to assign a dollar amount to each operational
cost you find, as you will need these figures for your income
statement and cash flow in Week 8.
Create an operations plan for your NAB company using the
template in the text as a guide (p. 214 | Operations Plan
Preparation Form – Click here for help accessing a specific page
number in your eBook). Extract appropriate information from the NAB
Company portfolio, where applicable. Other required items in the
template should be filled in using your personal preferences.
Provide a rationale for the competitive advantages section using
appropriate functional-level and business-level strategies to
explain the competitive advantages. Note: Much of the research
pertaining to the hints provided here can be found in the NAB
company portfolio. Hints: Consider whether you will rent or buy
your facilities or outsource production to an existing company.
Hints: One of your biggest expenses as a startup non-alcoholic
beverage company will be transitioning from a small batch prototype
of your beverage to production on a large scale. Research the
equipment you will need (vats, refrigerators, burners, ovens,
bottling equipment, and so on), whether you will rent or buy, how
you will maintain and clean it, and so forth. Consider how you will
ensure quality control. What capacity do you intend to reach?
Hints: Deliberate your inventory control. Where do your supplies
come from and what is your turnaround time to produce your beverage
once you have received an order? Hints: Consider your distribution
method. Refer back to your notes for the SWOT analysis assignment
in Week 2 of class. Hints: How will you stay abreast of new
developments in your industry? What new products do you have in
development now, in addition to your flagship product? Describe
your research and development activities and explain how they will
contribute to the company. Technology Plan (1 – 2 pages)
Create a technology plan for your NAB company using the template
in the text as a guide (p. 227 | Technology Plan Preparation Form
). Extract appropriate information from the NAB Company portfolio,
where applicable. Other required items in the template should be
filled in using your personal preferences. Provide a rationale for
the personnel needs section by incorporating appropriate
functional-level strategies. Hints: Consider the type of technology
your company will use to conduct the following activities: manage
personnel; take, fulfill, and track orders; manage inventory;
communicate with customers and provide customer service; and
produce your beverage. Management & Organization (1 – 2
pages)
Create a management plan for your NAB company using the template
in the text as a guide (p. 248 | Management Plan Preparation Form
). Extract appropriate information from the NAB Company portfolio,
where applicable. Other required items in the template should be
filled in using your personal preferences. Using the flow charts on
p. 242 as a guide, outline your company’s management hierarchy.
Note: Charts or diagrams must be imported / included in the MS Word
document. Provide a rationale for the management structure and
style section by incorporating appropriate functional-level
strategies. Format your assignment according to these formatting
requirements: Cite the resources you have used to complete this
exercise. Note: There is no minimum requirement for the number of
resources used in the exercise. Be typed, double spaced, using
Times New Roman font (size 12), with one-inch margins on all sides;
references must follow APA or school-specific format. Check with
your professor for any additional instructions. Include a cover
page containing the title of the assignment, the student’s name,
the professor’s name, the course title, and the date. The cover
page and the reference page are not included in the required page
length. The specific course learning outcomes associated with this
assignment are:
Create a plan to implement a firm’s strategy and manage the
change from current operations. Describe strategic planning
techniques used to formulate alternative strategies designed to
achieve stated business goals. Use technology and information
resources to research issues in strategic management. Write clearly
and concisely about strategic management using proper writing
mechanics.

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