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I’m working on a management project and need support to help me understand better.DEE’S BOUTIQUE PROJECT PROPOSAL OUTLINEundefined1.0 Executive summaryundefinedThe purpose of this project proposal is to provide an outline for an upcoming clothing store clearly and then use it as a plan and guide to understanding the business more concisely. Additionally, it seeks to align the different elements of the store so as to increase transparency and openness on the affairs of the business.undefinedThe clothing store is referred to as Dee’s Boutique, and it’s located in Washington D.C. It offers a great variety and selection of different clothing designs and accessories. Some of the items available includes tops, bottoms, shoes, and jewelry made either of gold, platinum, or diamond.undefinedDee’s boutique shop targets women, and men. As their primary market more especially the sociable and professional. The designs from the shop are designed explicitly for formal, casual, and business occasions. Customers can either purchase or order for customized designs at the shop at any time of the day and in the future online. The management of Dee’s boutique heavily relies on customer reports and feedbacks to improve on the services and products they offer.undefined2.0 Overview of the businessundefinedDee’s Boutique essentially deals with the production and sale of clothing and jewelry. The shop also distributes these items to local retail outlets in the outskirts of Washington D.C on request.undefinedundefinedundefinedundefined2.1 ObjectiveundefinedThe fundamental objective is to be the top leading boutique shop and to delight our different customers by offering quality products and service.undefinedundefinedundefined2.2 Shop descriptionundefinedThe store Dee’s Boutique is an upcoming shop located in Washington D.C. Currently, the store does not have any branches, but with subsequent expansions in the near future then satellite outlets will be established. The shop is owned by a local businessman by the name Danetta Johnson. It offers a diversified range of jewelry and clothing products, which are created by professional designers.undefined2.3 Form of ownershipundefinedDanetta Johnson is the sole owner of the boutique; She has a rich experience in designing and selling clothing and jewelry.undefined3.0 Market analysisundefinedThe market in the United States is mildly saturated; however, with proper market positioning Dee’s boutique has earned a portion of the total market share of the entire apparel and jewelry market in Washington D.C.undefinedundefinedundefined3.1 The productundefinedDee’s boutique specifically makes and sell products that are exquisitely crafted for the sociable and professional woman and men.Every selection uniquely ranges in various sizes, styles, and colors to meet the needs and wants of the modern everyday person.undefined3.2 Comparative analysesundefinedSome of the well-known competitors for Dee’s boutique in Washington D.C and near are Macy’s and Kay Jewelers The store’s competitive edge is that it concentrates on apparel, gold, and platinum jewelry which other competitors do not do.undefined3.3 LicensesundefinedBusiness licenseundefinedDesigns patentsundefinedBusiness patentsundefinedISO 9001 seriesundefined3.5 Marketing planundefinedDee’s boutique has employed efficient marketing plans in a bid to promote its products. Some of the strategies it has employed include; advertising both through the social media and on face to face basis.undefinedMarketing strategyundefinedThe shop primary targets women and men in Washington D.C. It is for this reason that the store spends a significant portion of its net profits on marketing strategies customized to attract and net down the targeted market base (Ibis World, 2017).undefinedDemographicsundefinedProfessional and sociable woman and menundefinedWomen/men at the age of 18 and aboveundefinedWomen/men in a moderate to high income groupundefined3.6 Operational planundefinedDee’s boutique has a well outlined and formal operational structure. The shop has the production and sales departments which facilitate in the production and subsequent sale of its products.undefinedPlan locationundefinedDee’s boutique is located in Washington D.C, and this is where it designs and sells the products. This is essentially because its primary market is found in the city. Occasionally, the shop works with fashion and big publication magazines in an effort to improve and popularize the brand image. undefined3.7 Organization planundefinedThe store is headed by a director who is also the owner. However, day to day operations of the store is lead by the manager who supervises the production and sales personnel.undefined3.8 Financial planundefinedThe losses and profits show the profitability of the store; the store prepares; a balance sheet, income statement, and cash flow statements to showcase the financial health of the enterprise.undefined4.0 ConclusionundefinedThis proposal outline has clearly showcased the fundamental dynamics Dee’s boutique and its operations in the production and sale of apparel and jewelry in Washington D.C.Cre
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