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I don’t understand this Business question and need help to study.Application Assignment 1Read the article “The Hottest Thing in Food…..”Available athttps://www.bloomberg.com/news/features/2019-08-21/fake-meat-is-hot-led-by-impossible-foods-and-beyond-meatand also as a Blackboard download.Assess the prospects of the companies listed, keeping in view and applying concepts covered in the course up to Chapter 5.Task:- Discuss the prospects in general for the product category of meat substitutes- Assess the future prospects of the major companies listed in the article.- What are opportunities and threats for Beyond Meat and Impossible Foods- Discuss the future prospects for any one of the new entrants (Beyond or Impossible), given its particular strengths and weaknesses.- For the same one entrant, describe how it should best go about establishing itself in the U.S. market, in terms of overall marketing strategy. How should the company go about the process of building shareholder value.Expected length: 5-7 pages, double spaced, 12 point font.The assignment will be graded on detail, depth and critical thinking (10 points), demonstration of understanding of course concepts (15 points), application of concepts (15 points) and writing and document quality (10 points). The writing and document quality aspect of the assignment will be graded by a separate grader under SHSU’s writing initiative – please see the document ‘Credibility Killers Rubric, which contains a listing of errors to avoid, as well as resources to improve writing.You may perform additional research if you wish.
Requirements: 5 pages

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