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Format: Your audience for this paper is practicing managers in your industry. The paper should use the style (e.g., Turabian) appropriate for a relevant, popular press publication and be approximately 2,000 words in length. Support your paper with references from assigned readings and independent research from the Regent Library databases
READ: Martin, Roger (2009). The Design of Business. Boston: Harvard Business School Press (ISBN: 978-1-4221-7780-7). Please read entire text.
VIEW: Maya Lin (<10 minutes). https://www.youtube.com/watch?v=7n1JEcFCTrw VIEW: Malcolm Gladwell. Choice, happiness, and spaghetti sauce. (20 minutes). VIEW: Tim Brown. A call for "design thinking". (20 minutes). VIEW: Sir James Dyson (20 minutes). READ: Oster, G. (2008). Divining the need: Compensatory behavior of customers. Regent Global Business Review, 2(2), 14-18.

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