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Bright Light Innovations: The Starlight Stove

Instructions for Case Analysis


1.            Read the case.

2.            Review the case grading rubric found in your syllabus.

3.            Prepare your written analysis.

Use the following headings to organize your case analysis:

·         Critical Issues

·         Evaluation of Alternatives

·         Support of Recommendations

Your literature review should be included throughout your analysis. You should cite references to substantiate your evaluation of alternatives and support of recommendations.  You may also cite references which provide more depth in theory and knowledge regarding the case topic.

4.            Things to keep in mind…..

Use marketing concepts from your chapters and references  to analyze the case.  Don’t spend too much time summarizing the case – a few sentences will be sufficient since I have read the case already.

Your analysis should include a swot analysis which can be part of the critical issue section.  Your alternatives and recommendation should link back to your critical issues and swot analysis.

The body of your analysis should not exceed 6 pages, double spaced, 12 point font.  You also should include a title page and a reference page.  Cite all of your references properly in APA format (APA 6th edition or higher).


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