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Assignment: Transtheoretical Model Versus the Health Belief Model
The Transtheoretical Model (TTM) and Health Belief Model (HBM) are the two most widely used theories of individual health behavior change because both are practical, intuitive, and easily applied. Some situations could use both theories, and you may find that both have similarities. Still, there are important differences.
To prepare for this Assignment, select a chronic or infectious disease, apply both models, and decide which of the two provides the best model for behavior change in your particular case.
The Assignment (3 pages):
• Compare (similarities and differences) the theoretical constructs of the Transtheoretical Model and the Health Belief Model.
• Apply each of these models to the chronic or infectious disease you selected, HIV Aids. Include a diagram or table to illustrate the application of each model.
• Explain which model is more appropriate to bring about positive health change for the disease you selected and justify your choice.
Glanz, K., Rimer, B. K., & Viswanath, K. (Eds.). (2015). Health behavior: Theory, research, and practice (5th ed.). San Francisco, CA: Jossey-Bass.
• Chapter 4, “Introduction to Health Behavior Theories That Focus on Individual”
• Chapter 5, “The Health Belief Model”
Humiston, S. G., Marcuse, E. K., Zhao, Z., Dorell, C. G., Howes, C., & Hibbs, B. (2011). Parental delay or refusal of vaccine doses, childhood vaccination coverage at 24 months of age, and the health belief model. Public Health Reports, 126(Suppl. 2), 135–146.
Noroozi, A., Jomand, T., & Tahmasebi, R. (2011). Determinants of breast self-examination performance among Iranian women: An application of the health belief model. Journal of Cancer Education, 26(2), 365–374.
Oyekale, A., & Oyekale, T. (2010). Application of health belief model for promoting behaviour change among Nigerian single youth. African Journal of Reproductive Health, 14(2), 63–75.


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