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Assignment 1: Yahoo and Amazon: Building a Competitive AdvantageDue in Week 3 and worth 300 points Review Case 21 How Amazon.combecame the leading online retailer by 2011 and Case 23 IsYahoo!s business model working in 2011? located in the textbookto complete this assignment. Write a six to eight (6-8) page paperin which you: Describe in brief the histories of both ofAmazon.com and Yahoo.com and determine the core business of each.Determine the key strategic differences that have impacted therelative success of both Amazon.com and Yahoo.com. Provide two (2)specific examples of such strategic differences to support theresponse. Compare and contrast the approach to strategic planningthat each company has pursued in order to achieve a competitiveadvantage. Focus specifically on both intended and emergentstrategies. Analyze the manner in which each companysdistinctive competencies help to shape the strategies that eachcompany pursues. Provide a rationale to support the response.Recommend one (1) functional level strategy for each company whichprescribes the essential ways in which each may achieve superiorefficiency quality innovation and customer responsiveness.Provide a rationale to support the response. Use at least three (3)quality references. Note: Wikipedia and other Websites do notqualify as academic resources.

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