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1. Too much sex is used in advertising. Comment. 2. The article titled “Understanding Jingles and Needle drop: A Rhetorical Approach to Music in Advertising” (see endnote 79) suggests that music in commercials communicates specific meanings to listeners and viewers. In other words, music “speaks” to people by conveying a sense of speed, excitement, sadness, nostalgia, and so on. Identify two commercials in which music communicates a specific emotion or other state or action to consumers, and identify this emotion, state, or action. 3. Photocopy one or two examples of comparative advertisements from magazines. Analyze each ad in terms of why you think the advertiser used a comparative-advertising format and whether you think the advertisement is effective. Justify your position.


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