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1. Select three recent television commercials for well-known brands, identify the objective(s) each appears to be attempting to accomplish, and then propose a procedure for how you would go about testing the effectiveness of each commercial. Be specific. 2. Television commercials are tested in various stages of completion, including storyboards, animatics, , ripomatics, liveamatics, and finished commercials. What reservations might you have concerning the ability to project results from testing prefinished commercials to actual marketplace results with real commercials? Be specific and refer to the PACT principles where appropriate.


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