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1. Select a brand of your choice, preferably one that you really like and purchase regularly. Assuming that this brand is not presently involved in a cause sponsorship, propose a nonprofit organization with which your chosen brand might align itself. Also, devise a specific CRM program for this brand that would enhance the brand’s sales volume and contribute to the cause. 2. Assume you are the owner of a restaurant in your college or university community. A rumor about your business has circulated claiming that your head chef has AIDS. Your business is falling off. Explain precisely how you would combat this rumor.

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