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1. Pick a new product or service of your choice, and describe in detail how that product or service satisfies, or fails to satisfy, the following success requirements: relative advantages, compatibility, communicability, trialability, and observability. 2. Suppose you are the manager of a new restaurant located in your college or university community that caters primarily to the campus population. Your fledgling restaurant cannot yet afford media advertising, so the promotional burden rests on stimulating positive word-of-mouth communications. Present a specific strategy for how you might go about stimulating positive WOM.

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