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1. Perform the same exercise as in question 12, but now develop a brand name for a new brand of soy milk. Perhaps the best-known brand in this category is Silk, which obviously is a conjunction of soy and milk. 2. Select a product category of personal interest and analyze the brand names for three competitive brands in that category. Analyze each brand name in terms of the fundamental requirements that were described in the text. Order the three brands according to which has the best, next best, and worst brand name. Support your ranking with specific reasons.

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