1. In your own words, explain the practices of forward buying and diverting. Also, describe the advantages and disadvantages of bill-and-hold programs. 2. Assume you are a buyer for a large supermarket chain and that you have been asked to speak to a group of marketing students at a nearby university. During the question-and-answer session following your comments, a student makes the following statement: “My father works for a grocery product manufacturer, and he says that slotting allowances are nothing more than a form of larceny!” How would you defend your company’s practice to this student?
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