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1. IMC also emphasizes using all economically effective contact methods as potential message delivery channels. Assume you are advertising a product that is marketed specifically to high school seniors. Identify seven contact methods (include no more than two forms of mass media advertising) you might use to reach this audience. 2. Early in the chapter it was claimed that the partnering of communication tools—for example, advertising along with promotions—generally yields better results than using the tools in isolation. Provide an explanation of what this claim means to you, and support your explanation with an example of a specific brand of your choosing.


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