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1. Following are the ratings and number of ad insertions on five cable TV programs designated as C1 through C5: C1 (rating = 7; insertions = 6); C2 (rating = 4; insertions = 12); C3 (rating = 3; insertions = 20); C4 (rating = 5; insertions = 10); C5 (rating = 6; insertions = 15). How many GRPs would be obtained from this cable TV advertising schedule? 2. Assume that in Canada there are 30 million TV households. A particular prime-time TV program aired at nine o’clock in the evening and had a rating of 18.5 and a 32 share. At the nine o’clock airtime, how many TV sets were tuned into this or another program?


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