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1. Explain why attention is highly selective and what implication selectivity holds for brand managers and their advertising agencies. 2. All marketing communications environments are cluttered. Explain what this means and provide several examples. Do not restrict your examples just to advertisements. 3. Explain each of the following related concepts: perceptual encoding, feature analysis, and active synthesis. Using a consumer packaged good of your choice, explain how package designers for this brand have used concepts of feature analysis in designing the package.

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