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1. African-American, Latinos, and Asian-American consumers do not signify three homogeneous markets; rather, they represent many markets composed of people who merely share a common race and/or language. Explain. 2. Explain the reasons for the relentless aging of the U.S. population, and discuss some implications this will have on marketing and marketing communications in the foreseeable future. 3. Due to rather dramatic changes in the population composition of the United States, one could argue that advertising in earlier decades, say the 1970s and 1980s, was a lot easier than it is today. From your reading of the chapter, provide two or three reasons to support this argument.

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